inco.studio
INCO.STUDIO
Founded in 2001 by communication designer Christian Groeschel, we at inco.studio are now a full brand agency specializing in communication design. Our focus lies on motion design, corporate design, and interior architecture. We support our clients in brand development, corporate identity, and corporate sound, collaborating with an extensive network of subcontractors for idea implementation.
Christian Groeschel, originally a carpenter, started inco.studio as a sound and multimedia studio. Concurrently, we pursued communication design studies at HTW, earning a diploma as dipl. kommunikationsdesigner (FH).
Today, our core area includes multimedia, corporate and spatial installations, and handmade interior concepts. We are passionate about blending contrasts of old and new surfaces, harmonizing materials, colors, sounds, typography, and images in 2D and 3D. Our expertise lies in translating new topics into immersive experiences through space, form, sounds, smell, colors, pictures, and emotions.
Since 2015, Christian Groeschel also teaches as a lecturer at HTW in the department of product design & communication design.
PUBLICATIONS, PRESS + AWARDS
IF DESIGN AWARD - WINNER 2023
The "HEIMAT Los Angeles" design concept was honored at the IF DESIGN AWARD 2023.
LONDON DESIGN AWARD - PLATINUM WINNER 2023
The "HEIMAT Los Angeles" design concept was honored at the LONDON DESIGN AWARD 2023.
A-DESIGN AWARD - WINNER 2022
The "HEIMAT Los Angeles" design concept was honored at the A-Design Award 2022.
TAC - WORLD DESIGN AWARD - WINNER 2022
The "HEIMAT Los Angeles" design concept was honored at the TAC World Design Award 2022.
ARCH DESIGN AWARD - GOLD WINNER 2022
The "HEIMAT Los Angeles" design concept was honored with "gold winner" at the Scandinavian ARCH Design 2022.
ICONIC AWARDS - Interior Innovation 2022
The "HEIMAT Los Angeles" design concept was honored with "winner" at the German Iconic Award - interior innovation 2022.
GRAY DESIGN AWARD - WINNER 2022
Gray design award jury honored our design work on the "HEIMAT - Los Angeles" project.
APR GOLD WINNER 2022
Global Future Design Award - for our design work on the "HEIMAT - Los Angeles" project.
GERMAN BRAND AWARD 2018
"The world of Cyberobics" interior concept was honored with "winner" at the German Brand Award 2018.
GERMAN BRAND AWARD 2017
The Red Wing Store Concept "the product generates the materials" was honored with "gold" at the German Brand Award 2017.
GERMAN DESIGN AWARD 2017
The Red Wing Store Concept "the product generates the materials" was honored with "special" at the German Design Award 2017.
DESIGNPREIS DER BUNDESREPUBLIK DEUTSCHLAND 2014
The Red Wing Store Concept "the product generates the materials" was nominated at the DBD Award 2014.
category : communication design
ICONIC AWARDS - Interior Innovation 2017
The Red Wing Store Concept "the product generates the materials" was honored with "winner" at the German Iconic Award - interior innovation 2017.
SHOPKEEPERS
The Shopkeepers (Gestalten Verlag) - Storefront Businesses and the Future of Retail, with the "Burg & Schild" store Berlin, designed by C.Groeschel
THE WORLD´S BEST NEW FASHION STORES
The world´s best new fashion stores - volume 01.
By Sportwear International, category europe: "Burg und Schild - Berlin", Storedesign: Inco Media - Christian Gröschel
DDI Magazin New York
Storedesign - Red Wing, DDI Magazine, june 2010
U.S. shoe manufacturer Red Wing opened its first store in fall 2009 in Mitte-Berlin…owned by S.Brandenburg & K.Knipschild…founded the men’s clothing store Burg & Schild. Both stores were designed by Berlin-based Inco Media.
Inco Media founder Christian Gröschel made the visual connection between Red Wing Shoes and Burg & Schild with a combination of old, used and new building materials. “The basic idea of the Red Wing Store was to translate old, historic materials, shapes and colors in a modern idiom,” Gröschel explains. “It wasn’t about giving this the look of a museum shop for a company that goes back more than a hundred years, but rather our aim was to reflect the successful history of the brand Red Wing Shoes. The style can be described as raw, pure and porous used openly.
"BERLIN & UMGEBUNG" - lifestylebook
Trends & Lifestyle book 2011, "Burg und Schild" and "Red Wing store Berlin" are listed in that book.
DEMEXO Köln 2011, "Madvertise booth" was the second best designed booth of the tradeshow.
The Designconcept is listed at www.designmadeingermany.de
MAGAZIN "SCHUHMARKT"
STORE DESIGN - SCHUHMARKT - Nr.23, Nov 09
Kategorie: Shop Design - Wooden Heart, Fresh Rooms
Red Wing Store - Berlin, Design: Inco Media, Christian Gröschel
BRITSPOTTING film award
Britspotting film award 2005
Musik Video Contest - 6th britisch & irish film festival
2. place - in corporation with Alexander Schöll - free work